OUR JOURNEY

Our founder, Lon Negrin has revolutionized other parts of the Fashion Industry before. 

Entering a Family Fashion business in 1987, he first implemented his domestic firm to stop buying printed fabrics from the major US Printed Fabric Mills, which was the norm at the time and differentiated his family’s business by setting up their own art studio, buying prints directly from the European art studios, recoloring them creating their unique print collection. It was a huge success and Lon became the premier client of the most famous art studios in Europe. Lon took the small market share of his business rapidly to a large/strategic market share including the purchasing of his largest competitors. 

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Lon Negrin is ready to do it again, with his creative insight to

change and transformation.