OUR JOURNEY

Our founder, Lon Negrin has revolutionized other parts of the Fashion Industry before. 

Entering a Family Fashion business in the 1990's, he first implemented his domestic firm to stop buying printed fabrics from the major US Printed Fabric Mills, which was the norm at the time and differentiated his family’s business by setting up their own art studio, buying prints directly from the European art studios, creating their unique print collection.

It was a huge success and Lon, with the most famous art studios in Europe created the

most spectacular print collection which was chased by all the major US. Retailers.

 

Lon took the small market share of his business rapidly to a large/strategic

market share including the purchasing of his largest competitors. 

​

Lon Negrin is ready to do it again, with his creative insight for

change and transformation.